Founded in 2012 as an online store with a simple aesthetic curating vintage finds by founder and creative director Sarah Cooley— Simply Curated has evolved over the years placing their focus on hand poured, small batch candles. Simply Curated candles are all hand-poured in studio in Grand Rapids, Michigan. The 100% soy wax is blended in small batches with fragrances and essential oils. The candles are 100% phthalate free and will burn cleanly all the way down. Every single candle is poured by hand and hand labeled and packaged.